Blog Posts

Musings about movement therapy and therapists, proactive and preventative health care, ideal clients and client outcomes

4 Creative Ideas For Getting New Business Referrals

Everyone knows that a consistent and predictable flow of clients through the doors (whether in person or virtually) keeps your lights on and your cats fed. Ignoring this important part of establishing stable cash flow could create uncomfortable situations for you and/or your employer (not to mention your cats!).

If you are an employee then quite simply, your job depends on the ability of your employer to create new valuable products and services to sell to existing clients. Your employer is...

Continue Reading...

Intrapreneur or Entrepreneur?

According to Wikipedia, there is an interesting origin of the word ‘entrepreneur’. The term comes from the French verb ‘entreprendre’ meaning ‘to undertake’. The ‘entre’ has its origin in Latin and means ‘between’ and ‘prendre’ means ‘to take’. It surprised me to learn that ‘entrepreneur’ also resembles the sound of the sanskrit words ‘antha prerna’ meaning ‘self...

Continue Reading...

How to Become a Great Employee in 3 Simple Steps

blog employee kinesiologist Apr 05, 2022

Let’s all turn around and face the elephant in the room here - being an entrepreneur may not be for you. Sure, it may sound super fun to call your own shots and be in complete control of your own schedule but, is it really what you want right now?

Working together with other practitioners and benefiting from the close support and guidance of more experienced leaders may just be your jam. The predictability of regular client traffic that you don’t have to find, the camaraderie and...

Continue Reading...

4 Ways to Finance Your Dream Health Care Practice

You have a great idea. You’ve painstakingly written your business, marketing and financial plans and tested your ideas with family and friends. Now you’re ready to pull together the financing you need to get started. But where can you go to find some cash?

There are four common ways you can finance your dream wellness business or health care practice:

1) Bootstrapping
2) Venture capital
3) Seed capital
4) Government backed loans and grants

Here’s some helpful tips for financing...

Continue Reading...

How to ACTUALLY Motivate Your Clients

Guest blog post written by Michelle Falzone, a Registered Kinesiologist at the Cleveland Clinic in Toronto.  Michelle also runs her own online health and fitness coaching business dedicated to building stronger and more confident women, in and out of the gym.

 

Believe it or not, we are always motivated. These are the drivers that get us to put our feet on the floor and hop out of bed every morning. These are the drivers for why we choose to have certain people in our life, why...

Continue Reading...

What’s In a Name? 3 Ways to Name Your New Practice

Not surprisingly, many people come up with their business idea well before naming their new venture. Naming your new business or professional practice comes with a lot of hand wringing and head scratching. After all, your new business name has to sound professional, be catchy and stand the test of time. It’s a lot to consider!

Here are three ways to name your startup:

1. Use your own name and add your profession afterwards, e.g. Angela Pereira Kinesiology, Pereira Performance Training,...

Continue Reading...

3 Ways to Minimize Your Risk as a New Practice Owner

You’ve got this idea burning in the back of your brain. Ok, maybe it’s just a tickle of ‘what if?’ that comes up from time to time. But you’re listening. And you’ve been listening for a long time. And that voice is still there, poking and pestering and asking for a chance.

When is the right time to give your idea some oxygen, some attention, and some room to grow? Right now.

Here are three ways to give your idea some serious support:
1) Launch your new idea...

Continue Reading...

So! You Want to Own Your Own Practice?

As kinesiologists, we often get the message that we must be supervised by other health care practitioners - physiotherapists in particular. And physiotherapists typically perpetuate this myth! In fact, kinesiologists can own their own independent practices, fitness centres, rehabilitation facilities, high performance coaching businesses, disability management companies, occupational health and wellness empires … you get the idea.

Maybe you are intrigued by starting something small or...

Continue Reading...

Common Documentation Pitfalls in Kinesiology Practice

Guest blog post written by Xana Ouellette, a Registered Kinesiologist with a Bachelor of Human Kinetics (Movement Science) from the University of Windsor.

Documentation is yet another topic that is typically not included in undergraduate Kinesiology education, and is a crucial skill for Registered Kinesiologists in almost every practice setting. Since the inception of the College of Kinesiologists of Ontario in 2013 there have been six disciplinary hearings with a seventh scheduled for...

Continue Reading...

🎓 Why You Need Continuing Education

As we work with interns and co-op students from various colleges and universities across Canada, we realize that, once these super bright stars finish school, they believe they are finished school. That’s it. They should know it all.  What a surprise to them when they are thrust out into the world and feel like they have very limited skills with which to start navigating the clinical world!

I’m sure you remember this feeling well. Or maybe you are in this spot right...

Continue Reading...
1 2 3 4 5
Close

Welcome!

Join our mail list to keep up to date on blog posts from our team members, get notices about our new and upcoming courses, grab new practice resources, and lots more!