Blog Posts

Musings about movement therapy and therapists, proactive and preventative health care, ideal clients and client outcomes

Why You Need to Offer More Than Fitness Coaching

Guest blog post written by Michelle Falzone, a Registered Kinesiologist at the Cleveland Clinic in Toronto.  Michelle also runs her own online health and fitness coaching business dedicated to building stronger and more confident women, in and out of the gym.

Just two years into working in the personal training field I knew deep down I needed to do more to better serve my clients. For the clients I coached once or twice a week for an hour, the time they spent with me was...

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Why You Need Training In Wellness Conversations

Guest blog post written by Farid Yaghini, a recent graduate of Humber College's Wellness Coaching graduate certificate program. Farid is a father, an engineer, a Canadian military veteran, Chairperson of Camp Aftermath and First Line's newest course instructor.

We have all faced challenges. Whether we were conscious of it or not, we have either succeeded or failed to overcome these challenges with our own behavioural changes. How we went about that behavioural change, why we wanted to change...

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Why I Became A Wellness Coach

Guest blog post written by Farid Yaghini, a recent graduate of Humber College's Wellness Coaching graduate certificate program. Farid is a father, an engineer, a Canadian military veteran, Chairperson of Camp Aftermath and First Line's newest course instructor.

Becoming a Wellness Coach has been one of the most enjoyable and rewarding journeys of my life. I didn’t quite expect to learn so much about myself through the process! It’s one of the greatest opportunities I have been...

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4 Creative Ideas For Getting New Business Referrals

Everyone knows that a consistent and predictable flow of clients through the doors (whether in person or virtually) keeps your lights on and your cats fed. Ignoring this important part of establishing stable cash flow could create uncomfortable situations for you and/or your employer (not to mention your cats!).

If you are an employee then quite simply, your job depends on the ability of your employer to create new valuable products and services to sell to existing clients. Your employer is...

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Intrapreneur or Entrepreneur?

According to Wikipedia, there is an interesting origin of the word ‘entrepreneur’. The term comes from the French verb ‘entreprendre’ meaning ‘to undertake’. The ‘entre’ has its origin in Latin and means ‘between’ and ‘prendre’ means ‘to take’. It surprised me to learn that ‘entrepreneur’ also resembles the sound of the sanskrit words ‘antha prerna’ meaning ‘self...

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How to Become a Great Employee in 3 Simple Steps

blog employee kinesiologist Apr 05, 2022

Let’s all turn around and face the elephant in the room here - being an entrepreneur may not be for you. Sure, it may sound super fun to call your own shots and be in complete control of your own schedule but, is it really what you want right now?

Working together with other practitioners and benefiting from the close support and guidance of more experienced leaders may just be your jam. The predictability of regular client traffic that you don’t have to find, the camaraderie and...

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4 Ways to Finance Your Dream Health Care Practice

You have a great idea. You’ve painstakingly written your business, marketing and financial plans and tested your ideas with family and friends. Now you’re ready to pull together the financing you need to get started. But where can you go to find some cash?

There are four common ways you can finance your dream wellness business or health care practice:

1) Bootstrapping
2) Venture capital
3) Seed capital
4) Government backed loans and grants

Here’s some helpful tips for financing...

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How to ACTUALLY Motivate Your Clients

Guest blog post written by Michelle Falzone, a Registered Kinesiologist at the Cleveland Clinic in Toronto.  Michelle also runs her own online health and fitness coaching business dedicated to building stronger and more confident women, in and out of the gym.

 

Believe it or not, we are always motivated. These are the drivers that get us to put our feet on the floor and hop out of bed every morning. These are the drivers for why we choose to have certain people in our life, why...

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What’s In a Name? 3 Ways to Name Your New Practice

Not surprisingly, many people come up with their business idea well before naming their new venture. Naming your new business or professional practice comes with a lot of hand wringing and head scratching. After all, your new business name has to sound professional, be catchy and stand the test of time. It’s a lot to consider!

Here are three ways to name your startup:

1. Use your own name and add your profession afterwards, e.g. Angela Pereira Kinesiology, Pereira Performance Training,...

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3 Ways to Minimize Your Risk as a New Practice Owner

You’ve got this idea burning in the back of your brain. Ok, maybe it’s just a tickle of ‘what if?’ that comes up from time to time. But you’re listening. And you’ve been listening for a long time. And that voice is still there, poking and pestering and asking for a chance.

When is the right time to give your idea some oxygen, some attention, and some room to grow? Right now.

Here are three ways to give your idea some serious support:
1) Launch your new idea...

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